A Marvel Comics hero is giving George Washington some company on the quarter, but the U.S. Mint doesn't think the stunt is so super. To promote the upcoming film "Fantastic Four: Rise of the Silver Surfer," 20th Century Fox and The Franklin Mint altered 40,000 U.S. quarters to feature the character.
The U.S. Mint said in a news release Friday that it learned of the promotional quarter this week and advised the studio and The Franklin Mint they were breaking the law. It is illegal to turn a coin into an advertising vehicle, and violators can face a fine.
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and no, money can be used for profit... you just can alter the currency in order to gain profit.