I would first clean up the lines a bit. The wheel and umbrella slopes are quite dirty. The color choices are nice. Is that green jar a gradient? The woods texture is too low in contrast and a color waste. The 'HD' uses an ugly font. The whell could/should be another color. Why is the H bleeding? The sausages are mirrored fix the lighting on that. The scallops of the umbrella are twice as high as they should be. Use that wasted grey on the green jar's lid to recolor the umbrella's pole. Then we'll discuss the BG......imho