Puma III Breakadawn

Puma III Breakadawn

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Pixel Art Details

Puma III Breakadawn

Title: Puma III Breakadawn
Pixel Artist: Mykola  (Level 3 Corporate Drone :: 7723 points)
Posted: 7/17/2007 00:08
Statistics:  15 comments    6 faves    0 avatars

Okay, to cut a long story short, this is a part of an ad campaign pitch to Puma I was doing in January 2007.

The campaign was supposed to be centered around Puma's classic Suede/Clyde sneakers.

Unfortunately, the whole thing never came to life, so I'm just publishing it as part of my portfolio now.


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Continent (Level 1 Rookie) @ 7/5/2011 13:36

 I love this :o

gripfire123 (Level 1 Rookie) @ 6/11/2010 22:23

i love ur style its unique and cool and its real nice. keep it up :)

Balamoot (Level 10 Maniac) @ 4/26/2008 01:41
Дочего же бешеный стиль! Круто! )

Sururu (Level 1 Depressed) @ 8/1/2007 10:16
I really love the colors and composition of this!

hunted rogue (Level 1 Jukyu) @ 7/24/2007 16:54
awesome color scheme. nice and light

snut (Level 2 Quiet One) @ 7/17/2007 15:17
I absoloutly love the colors on this.

manxana (Level 2 Quiet One) @ 7/17/2007 08:41
This is really nice, great colors.. very like old school style. I would have loved seen this on some big advert.
salud :)

Mykola (Level 3 Corporate Drone) @ 7/17/2007 07:01

nah bball time didn't pass for nyc, even tho Knicks were 10000 times better ten years ago :).

basketball is rather the timeless classic element, instead of outdated classic :)

and in all honesty - I love eboy and their style (and I love pop-culture as well :D). even more, I credit them as the people who initially motivated me as a pixel artist. I think the influence still shows thru :).

Mykola (Level 3 Corporate Drone) @ 7/17/2007 06:58

you think puma wouldn't go with colors like this? I dunno it seems they usually go with pretty much any colors there are, especially when it comes to shoes :)

Gas 13 (Level 9 Boss) @ 7/17/2007 06:52
Pretty clear, thanks. Has the basketball time passed for NY? That's confusing. Or was that just a mega-popularity period?

pixel art is apparently linked with old-school in pop-culture

Sad but true. That's why eboy and stuff are so popular.

jalonso (Level 11 Godfather) @ 7/17/2007 06:51
Very much a win and the colors are daring for such a brand but within the range of possibilities.

Mykola (Level 3 Corporate Drone) @ 7/17/2007 06:29

the ad campaign also included photo/mixed media illustrations (which y'all can see at my deviantart), which were based on NYC photography, and more closely related to the city itself.

to provide contrast to the photo-based ads, the pixelart ad series were much more freestyle and abstract. no direct references, rather free-flowing vibe.

this particular ad is supposed to catch the vibe of the early 90's, hence the propellerheads, boomboxes, basketball and nintendo pads aand the colors :) quite simple.

as for why pixel-art as illustration style was chosen, it's because:

1) pixel art is apparently linked with old-school in pop-culture, and the campaign was for old-school shoes 2) it's not as widely used, or may I say more exclusive than more popular styles such as grungy illustrations or vector.

hope that answers the question, I dunno how well I explained it :D

Gas 13 (Level 9 Boss) @ 7/17/2007 05:18
Looks stylish. I'm curious how nintendo linked with puma :) I would like to know the idea behind this serie.

Long story long please :)

Mykola (Level 3 Corporate Drone) @ 7/17/2007 02:38
thank you, that's really a high compliment as I probably spend more time picking the right colors than on anything else :)

Blueberry_pie (Level 7 General Manager) @ 7/17/2007 01:54
Love these colours! Fantastic work.

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