There's up to $10,000 in tuition awards for an in-game design, concept art and a pair of essays for any girl enrolled at an Art Institute being given out by Sony. Plus, the grand prize winner will get a paid design internship at one of the four SOE studios across the US. This is nothing to sneeze at, as getting a game design job is nearly impossible for newbie designers. Somebody must have just realized over 50% of the people playing games, especially casual games which are largely pixel based, are female.
For more info see the following link: http://www.station.sony.com/girl/